Grabyo analytics provides a dashboard to view your content metrics across multiple social platforms.

Use the filters at the top of the page to change your analytics dashboard. You can filter to a specific campaign and users, or access all of the content in your organization. Filter the date to view content shared within your specified time period.

Available analytics


Total impressions: A Facebook impression is counted when the Facebook post containing the video is displayed in News Feed, regardless of whether the video is clicked/viewed or not. Twitter impressions for Twitter are not yet available as tweet impressions are not currently accessible in the Twitter API. A Grabyo impression is counted when the Grabyo video player containing the video is loaded, for example in the Grabyo gallery or embedded in a live blog or website.

Conversion rate: The conversion rate is the proportion of people who saw your content in their feed and then went on to view it.

Total views: A Facebook view is counted when the video is viewed for more than three seconds, a Twitter view is counted when a video is 100% in-view on a user’s device and has been watched for at least three seconds. A Grabyo/Other view is counted as soon as the content begins to play.

Views by source: Filter the total views for the campaign by source.

Clips created: Includes all clips created by trimming from a live stream, uploading a VOD, using the "VOD edit" feature, and/or duplicating an existing clip. Live broadcasts include clips created as the result of broadcasting a live stream to Facebook or YouTube.

Clips shared: This shows the total number of assets shared to a social network/online video provider.

📕 Note: At the moment due to API limitations we are unable to provide Twitter video views. We are continually working with Twitter to enable this feature.

Expandable cards


You are able to expand each of the available analytics to get a deeper insight into video performance. Once expanded you are able to filter your graphs by source, campaign, hours, days and weeks. You will then be able to see a detailed graph showing greater granularity for your content.

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