Through the analytics dashboard you are able to get a more in-depth view of how our clip has performed on each social network. To view a video's analytics simply click on the video card you want and a popup like below will show you all of the details. 



If you would like to see a breakdown of your Facebook video metrics you can simply press on the Facebook Tab on the left hand side of the screen. This will update the popup with the clip specific Facebook metrics. Please see below for a description of these metrics. 


Impressions

Organic - The number of times your posts were seen in News Feed or Ticker or on visits to your Page.

Paid - The number of impressions of your Page posts in an Ad or Sponsored Story

Viral - The number of times users saw your posts via stories published by their friends


Views

Organic - Total number of times page's videos have been viewed for more than 3 seconds by organic reach

Paid - Total number of times page's promoted videos have been viewed for more than 3 seconds

Unique - Total number of times page's videos have been played for unique people for more than 3 seconds

Repeat -Total number of times that people replay a page's videos for more than 3 seconds


For further information on the Facebook Video metrics please click here